To find out the PageRank of any site, the best way is to down-load the Google Toolbar (http://toolbar.google.com).
The distribution of PageRank across the whole web follows a loga-rithmic pattern, where there are very few PR10 pages but hundreds of thousands of pages with a PR0. The PageRank system is actually a zero-sum game, in that any increase in the PR of one site is effectively offset by a tiny reduction in the PR of every other site, so that the average stays at 1. If you were to do nothing in terms of ongoing link building, you should expect your PageRank to decline gently over time. Indeed, as the
web grows one would expect the number of pages with a very high PR to reduce and the benchmark for what constitutes a high PR in the first place to fall over time.
To increase Google PageRank you need to get links from other sites into yours – and lots of them. Also, links from sites with higher PageRanks are worth more than ones with little or no PageRank. As an example, just one link from a PR10 webpage (if it’s the only link on that page) would typically be enough to earn your linked page a PR8 in the next toolbar update, but you might need nearly 350,000 links from PR3 pages to achieve the same result.
Tracking keyword performance
Before the end of 2006, Google used to make available what were known as search API keys. By using an API key, programmers could directly access the Google index, bypassing in the process the Google search box. A number of developers created very cool tools to track search engine positions and perform many complex SEO tasks.
Unfortunately, Google decided to withdraw these keys and no longer provides support for them or offers the ability to obtain new ones (although you can get one for Google Maps). However, if you still have a search API key or can borrow or buy one, there are a number of use-ful tools that you can access to monitor where you rank in Google on certain keyphrases. These are listed opposite.
However, if you haven’t got a Google API key, don’t panic! Google continues to improve the rank-tracking functionality of Webmaster tools, which will in time make all other tools redundant.
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